SaaS with "Book a Demo" instead of pricing is worse than used car salesmen.
At least the dealer lets me test drive it. And I know the price walking in.
Yes, I get it. Pricing is complicated. Value-based. Depends on seats, usage, integrations, the phase of the moon, the color of the day.
But I know what my house cost. The one we're building. My ice cream. Adobe, Google, ChatGPT—all published (mostly... ahhh).
You're the bodega that doesn't list prices and just vibes it based on foot traffic. Bananas today? $1. Tomorrow? $32. Yesterday was free but you had to attend a webinar. Next week there's an enterprise tier for bananas. Same banana. Different logo on the receipt.
I've closed on homes faster than it takes to get past your SDR. I've sold an entire SaaS product overseas for $250k with a basic back and forth. They knew the price before the conversation started (this was not EVALS, but an internal platform I molded into a resellable framework with PB of data).
I'm not mad. I'm just tired.
Just tell me the number. I promise I can handle it.
(Probably.)
❤️
Jake