Nobody Cares That You Use AI

Claiming your company uses or features AI is 𝐧𝐨𝐭 a. selling. point. or. a. bonus.

Thank goodness when we bought our cars, the salesman told us that they use robots in the factory!

When I pick a restaurant, I make sure they are bragging that their kitchen has ovens.

Our banks were chosen because of the advertising that they use computers to process transactions.

We’re using Delta Airlines next month when we go back to Southern California and their marketing reassured my family and I that their pilots use GPS.

I’m grateful for Domino's putting "WE USE PHONES TO TAKE ORDERS" on every pizza box because that is very convincing for me to make a decision on where to buy our pizza.

Oh wait, they don't do any of this.

Because... . . .. .

𝐍𝐎.

𝐎𝐍𝐄.

𝐂𝐀𝐑𝐄𝐒.

I never cared that a receptionist used a computer to book my hotel appointment.

I never cared that our accountant uses excel instead of an abacus (although... yah).

I never cared that UPS uses route optimization software to deliver my car parts.

I never cared that my doctor's office has a database.

Slapping 'AI-powered' on your product is like putting a TOYOTA sticker on the back window of your Toyota and thinking it adds 5hp.

Does your product work?

Awesome.

Do your services work?

Awesome.

Nobody's out here asking "but wait, does your mediocre app use the LATEST TECHNOLOGY?"

They're asking if it solves their problem.

Thats it.

Thats the whole game.

Yet here we are, drowning in a sea of companies with .ai domains, "AI-powered" stamped on every feature like a participation trophy.

LinkedIn bros are losing their minds over chatbots that could've been a dropdown menu.

Agentic claims about AI "Agents" that are just ChatGPT wrappers that hyperventilate after a few prompts but now you can gloat that it has 50k lines of code (𝒈𝒍𝒐𝒂𝒕𝒆𝒅 𝒏𝒐 𝒆𝒏𝒈𝒊𝒏𝒆𝒆𝒓 𝒆𝒗𝒆𝒓).

Lets go back and Imagine if every company in history did this.

"FedEx: We use TRUCKS!"

"Starbucks: ESPRESSO MACHINE TECHNOLOGY"

"Netflix: POWERED BY STREAMING!"

The products and services being offered either work, or don't.

Meanwhile every half-baked SaaS tool is slapping "AI" on their landing page like its a cheat code for credibility.

Spoiler:

Its not.

Your product still sucks.

But now it sucks with buzzwords!!!!!!

No problem, just change your company name so customers forget that it sucks!!!

❤️

Jake.ai