The Path Was Just a Suggestion

I color outside the lines. It's always been this way. I never understood why other people's lines were something I had to follow. Society said X. I just did Y. Two weeks into my LDS mission in 2000, my mission president told me I was unorthodox.…

Book a Demo? No.

SaaS with "Book a Demo" instead of pricing is worse than used car salesmen. At least the dealer lets me test drive it. And I know the price walking in. Yes, I get it. Pricing is complicated. Value-based. Depends on seats, usage, integrations, the phase of the moon,…

I Have The Best Life

1 Wife, 4 Kids, 3 Dogs, 6 Chickens, 1 Cat, 1 Cow (soon), 45 Black Shirts, 2 Pairs Of Red Wing Boots, 6 SF Giants Hats, 2988493 Empty Liquid Death Cans. I grew up in an open home. Talk about anything, anytime. I didn't. Who wants to discuss…

Deftones Are Life

There's something about this band that will forever pull me back to the 90s when I discovered them. I don't understand how each album managed to capture exactly how my life felt at the time of release. One of the underlying themes across their catalog, when…

No Ghosts In My Closet

For some reason, regardless of the relationship, everyone has always known everything about me. I don't go around volunteering all my stories, but I also don't lie when asked. Never have. I've always struggled with liars. Not even the big lies. The obvious ones.…

Art is Creation

I believe art is not paintings, sculptures, and drawings. Art is creation. Growing up, I was obsessed with making things. Legos. Staying up late typing random words on the typewriter because the result on that onion paper was incredible. Building forts in the backyard. Creating routes for marbles to follow…

Caring Out Loud Isn't Caring

Virtue signaling is performance art for people who've confused having opinions with having impact. You changed your profile picture. Congratulations. The algorithm noticed. Nobody else did. That's not activism. That's a firmware update for your personal brand. Here's what I've…

Hello 2026

The place where I’m Head of Engineering is my biggest headline. Nearly 500k customers, $MMM in processing and revenue, small engineering team, and it feels like the EVALS days again - good people, real impact, actual smiles. Big announcement coming in February 🀫 2026: SMILES X 1290320993930223 😍 But, as the…

How To Spot A Liar

This video was sent to me by someone who called out this liar before, just as we did. Someone's baseline + deviation. You don't catch liars by looking for nervousness. Nervous people are everywhere. Honest people get nervous. Practiced liars are calm as a lake and paint…

25 Years Ago, Maverick Records Contacted Me.

Back in late 1998, I was running one of the top 𝐝𝐞𝐟𝐭𝐨𝐧𝐞𝐬 fan websites called "πŸπŸ“ π’π­π’π­πœπ‘πžπ¬". I was just a Sacramento kid, completely obsessed with Deftones, the hometown band who felt like they knew me 🎸 The site wasn't just some side projectβ€”it was my heart and soul,…